Burger King Translite

Burger King - In 2001 we were commissioned to the huge project of redesigning all Burger King Australia's internal signage. This consisted mainly of the menu area 'translights' (backlit films), which are, in many ways, a real focal point of the retail experience for these style of restaurants. Working closely with the marketing team, manufacturers, and MD of BKA over a period of 4 months this project was rolled out throughout Australia, in an exciting and motivating launch for franchisees and corporate outlets alike. We also produced brand standards guides as well as installation guides to complement the initiative, as well as the huge job of handling all production and distribution management.