Topshelf

Topshelf need to break out of the multitude of packaging on display at the hardware and homeware stores it was on display at, like Bunnings Warehouse and Mitre-Ten.

They needed a consistently branded approach, and a specific way to be identified on the shelves of their retail outlets.

Along with this, they needed a new iconography for supporting graphics like safety and weight information.

Our first direction was to identify colours which were relevant to the market, and doing on-site research at retail outlets. Silver was a colour that was identified as under-represented on competitor's packaging, and also had a lot of relevance to shelving products, which in recent times has seen a lot of popularity in the brushed steel and aluminium-look finishes. We chose to use silver PMS inks as part of the visual vocabulary for the the Topshelf brand and used this as a feature of the design.

Photographed here are just a few of the packaging designs we've created, and worked with overseas manufacturers who printed and assembled the packaging we designed.

They range from die-cut cardboard cartons to blister-packs and simple flat packaging inserts.

Marked sales increases in relation to the new packaging have been seen.

As we always say, good design means good business!